In 2018, GCM Supply LLC began with a simple yet powerful mission: to bridge the gap between businesses and their true growth potential through strategic, data-driven advertising. What started as a small team of marketing enthusiasts working out of an Austin co-working space has evolved into a trusted partner for brands across North America and Europe—all while staying true to the principles that guided our founding.
Our journey began when our founders, a trio with backgrounds in digital marketing, data analytics, and business strategy, noticed a recurring problem: many businesses were investing heavily in advertising but seeing little return. They watched as companies wasted budgets on generic campaigns that failed to resonate with their target audiences, trapped by one-size-fits-all approaches and vague performance metrics.
“We believed there had to be a better way,” says Maria Rodriguez, our CEO. “Advertising shouldn’t be a guessing game. It should be a science—one that combines creativity with concrete data to drive real, measurable results.”
Armed with this belief, GCM Supply LLC was born. Our first project? A local e-commerce brand struggling to stand out in a crowded market. By focusing on hyper-targeted audience insights and iterative campaign tweaks, we helped them triple their conversion rate in just three months. That early win confirmed what we knew: when strategy meets empathy for both the brand and its customers, magic happens.
As word spread, we expanded our services—from search engine marketing to social media campaigns, content creation, and full omnichannel strategies—always with a focus on transparency and collaboration. By 2021, we’d outgrown our co-working space and moved into our current office in Austin’s tech district, bringing on specialists in platform-specific advertising (Google, Meta, TikTok) and data visualization to deepen our expertise.